Spielwarenmesse® BrandNew

International Trade Fair for the Toy Industry


The beginning of the year is one of the most important times for the toy industry. It sets the course for a successful year for both manufacturers and retailers. To support you in presenting new products and planning, Spielwarenmesse® will be available from 25th January with a digital offer.

With BrandNew, the Spielwarenmesse® is using the enormous reach of its digital platforms and offers companies the chance to present their product innovations to the global retail sector. During the same time the trade fair had originally been due to take place in late January, suppliers can use the highly frequented Spielwarenmesse® website in conjunction with an extensive digital participation package. From industry giants to start-ups, interested parties can register for the new offering so they can get into direct contact with their target groups all round the world.

Retailers, buyers and decision-makers can make use  of the service in German and English as of 25th January 2021 to get to know the novelties of the year. Especially in the week from 25th – 29th January 2021, the new products will be showcased by additional social media live activities. Using Spielwarenmesse’s Facebook and Instagram channels, suppliers can present their products via live videos, give a guided tour of their own showroom or offer Q&A sessions.

Be part of it and exploit the enormous reach of the digital platforms offered by Spielwarenmesse® with Spielwarenmesse® BrandNew. Contact us at [email protected] to find out more about BrandNew and the packages available!


More information here: Spielwarenmesse® BrandNew

Find what you need?

Give our site a quick search