Spielwarenmesse®

International Trade Fair for the Toy Industry

2nd - 6th February 2022

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Spielwarenmesse®


Experience the Spirit of Play at the key meeting point for the toy industry. The toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse® a unique event for all players in the toys and games market.

Key show facts (2020):

2,843 exhibitors from 70 countries, including over 800 exhibitors not present at any other fair. 62,357 visitors from 136 countries, including around 32,000 visitors who only attend the Spielwarenmesse® . 1 million products, including 120,000 new products.

There is a UK Pavilion at Spielwarenmesse®, organised by the Overseas Fairs Division. For further information on pavilion and funding opportunities that may be available, please contact us at [email protected].

The Spielwarenmesse® will return to the traditional time next time, 2nd – 6th February 2022.

2022 will also see the exciting launch of Spielwarenmesse Digital, which will enhance the experience of the fair for both exhibitors and visitors. The “Smart” package is automatically included for all exhibitors exhibiting onsite.

Find out more here.


More information here: Spielwarenmesse®

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