Spielwarenmesse® Summer Edition

International Trade Fair for the Toy Industry


Experience the Spirit of Play at the key meeting point for the toy industry. The toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse®  a unique event for all players in the toys and games market.

Due to the COVID-19 pandemic, Spielwarenmesse®  2021 will run in the summer rather than the winter. The new date for Spielwarenmesse® Summer Edition is 20th – 24th July 2021. The show time will return to “normal” for 2022, dates to be announced shortly.

Key show facts (2020):

2,843 exhibitors from 70 countries, including over 800 exhibitors not present at any other fair. 62,357 visitors from 136 countries, including around 32,000 visitors who only attend the Spielwarenmesse® . 1 million products, including 120,000 new products.

There is a UK Pavilion at Spielwarenmesse®, organised by the Overseas Fairs Division. For further information on pavilion and funding opportunities that may be available, please contact us on [email protected].


More information here: Spielwarenmesse® Summer Edition

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