The IAA has been realigned from being an international automotive trade fair into a global mobility show.
We have given the show a new name: IAA Mobility. The fair embraces the automobile as well as the mobility chain including cars, e-mobility, e-scooters, e-bikes and urban mobility solutions. Furthermore, topics range from physical products to new digital worlds. We have start-ups and established corporations alike on board. Intelligent traffic solutions and visionary thinking are also in the mix. In essence, the IAA Mobility unites everything that shapes the mobility of tomorrow.
Find out more: Here is the IAA concept presentation
For 2021 we have created three unique formats: the Open Space is a presentation of products in heart of the city, transforming Munich into a B2C showcase. The Blue Lane will run between the city centre and the exhibition venue – Messe München. This serves as a test track for live demonstrations of the latest sustainable mobility technology. Finally, the Summit is where brands and manufacturers will present all the latest trends and developments in a fresh new trade fair format.
Munich will be transformed into Mobility City from 7th -12th September 2021. Be a part of it!