Information about our company & staff members at Pattern Limited.

Pattern Limited – Promoting global trade fairs to UK & Irish businesses

For years now Pattern Limited has been advising and supporting businesses based in the UK and Ireland to participate in some of the world’s most influential and successful trade fairs. Many of which are the best in the world for their respective industries.

Rest assured that we have the knowledge, expertise and enthusiasm to ensure that your business’s trade fair experience is both smooth and productive. We have broad experience dealing with the major trade fair organisers including Messe München International (Munich Trade Fairs), GHM (Organisation for Craft Trades Fairs), Messe Augsburg (Augsburg Trade Fairs) and IMAG (International Trade Fair Service) and Spielwarenmesse eG (Nuremberg Toy Fair).

Most of the Pattern Limited team speak German and has lived and worked in Germany, so we know what it takes and we understand the culture, business ethics and sense of humour (yes, it exists!).

If you are interested in learning more about any of the trade fairs we represent, whether they take place in Germany or around the world, please drop us a line.


  Meet the team..

David Owen,
Managing Director

Having grown up in Germany, before then living in France, David is a true European. He has worked for a variety of UK and international trade fair organisers, both as the UK and Ireland representative and as the sales agent for Germany, Austria and Switzerland. In January 2010, he took charge of the Messe Munchen UK and Ireland agency, before then going on to become a fully independent agency in January 2013. In January 2015 he also took over the representation of Spielwarenmesse in the UK and Ireland. In his spare time, David enjoys swimming, skiing, running, driving and being a Dad. 


Fern Canning,
Senior Account Manager

Fern is the Senior Project Manager at Pattern, and has been with the company since 2017. Fern graduated from Bournemouth University with a degree in Events Management, and since then has worked in exhibitions, with previous roles in Trade Associations organising UK Pavilions and Delegations. In her spare time, Fern enjoys cooking, ticking destinations off her travel list and weekends in the country with her greyhound Lola.

Cynthia Newbigging,
Account Manager

Cynthia was born and raised in Berlin, Germany, and worked as an Event Manager for more than 8 years before she came to the UK in 2017. She has a Bachelors degree in Cultural Studies, as well as a Master’s Degree in International Relations, making her a great Project Manager for Pattern. In her free time, Cynthia loves being outside, either walking, running or cycling. 


Sam Hustler,
Account Manager

Having joined in April 2019, Sam is the newest member of the Pattern team. He graduated from Canterbury Christ Church University with a degree in Events Management in 2014, and started off working in trade shows as a Project Coordinator for an organiser which specialised in exhibitions in Asia. As a keen cricketer, Sam is currently the Secretary of his village cricket club and having been involved in the Scouting movement since the age of 6, he is also the Secretary of his local district.

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