About

Pattern Ltd. – Promoting global trade fairs to UK & Irish businesses

For years now Pattern has been advising and supporting businesses based in the UK and Ireland to participate in some of the world’s most influential and successful trade fairs. Many of which are the best in the world for their respective industries.

Rest assured that we have the knowledge, expertise and enthusiasm to ensure that your business’s trade fair experience is both smooth and productive. We have broad experience dealing with the major trade fair organisers including Messe München International (Munich Trade Fairs), GHM (Organisation for Craft Trades Fairs), Messe Augsburg (Augsburg Trade Fairs) and IMAG (International Trade Fair Service) and Spielwarenmesse eG (Nuremberg Toy Fair).

Most of the Pattern team speak German and has lived and worked in Germany, so we know what it takes and we understand the culture, business ethics and sense of humour (yes, it exists!).

If you are interested in learning more about any of the trade fairs we represent, whether they take place in Germany or around the world, please drop us a line! Here’s a little bit more about us…


Meet the team

David Owen, MD  Connect with David Owen on Linkedi

British. Grew up in Germany. Lived in France. A true European. Been in the exhibition & trade fair business since 2006. Worked for a wide variety of UK and international trade fair organisers both as the UK & Ireland representative and also as the sales agent for Germany, Austria & Switzerland. Organised UK group stands in Germany and the UAE. In charge of the Messe München UK & Ireland agency since January 2010. Fully independent agency since January 2013. In 2015 we also took over the representation of Spielwarenmesse in the UK & Ireland. Relaxing for me is biking, swimming, skiing, running, cooking, driving, making music and being a dad.

Fern Canning, Junior Project Manager  Connect with Fern on Linkedin 

Studied Event Management at Bournemouth University. Since graduating I have worked in Trade Associations assisting members with exhibiting at international shows and organising UK Pavilions. Relaxing for me includes travelling, socialising and walking my dog.

Hannah Nottridge, Project Manager  Connect with Hannah on Linkedin

Studied German and Business at Warwick University and spent a year in Germany.  I spent six months working for LSG Sky Chefs in Frankfurt and also studied at LMU University in Munich for a semester.  Relaxing for me includes watching rugby, skiing, cooking and socialising.

Alice Leet-Cook, Executive Assistant  Connect with Alice on Linkedin

Studied Business Management at Oxford Brookes University. Since leaving university in 2008 I have worked in marketing and events roles and have gained plenty of hands-on event management experience from an exhibitors perspective. Relaxing for me includes Crossfit, skiing and generally being active, I cycle to work each day.

Connect with us on Linkedin or follow us on Twitter @PatternUK